Flamin' Hot Review by LYTrules: All That and a Bag of Chips via comingsoonnet
and has left it all on the field in an attempt to make the definitive American Dream story for Mexican Americans.
From the salsa-style take on the Fox fanfare at the beginning of the movie to touches of magic realism throughout, Flamin’ Hot is to movies what Flamin’ Hot Cheetos have been to snacks: a corporate outreach to an underserved market. A market that wants products which represent them and their tastes.
PepsiCo clearly doesn’t dispute enough of the details to withhold their trademarks from the movie, though, and the fact is that Montanez did indeed rise from being a janitor to a corporate executive. As with most biopics, the scenes in between allow for speculation, but the broadest strokes happened. Anyone who’s ever played a game of Telephone knows how oral histories can go.The narration may be a bit much for some, in that it never stops.
Obviously this story, more than most, has a foregone conclusion – some movie theaters will sell you Flamin’ Hot Cheetos at the concession stand , so it’s not like there’s any chance Montanez is going to fail in his own story. But as my wife put it while watching, “I know he wins, but I’m so excited to see him win.
Unlike the snack it celebrates, Flamin Hot burns nobody – it’s eminently palatable, and goes down easy with ample flavor but no pain. It’s less the story of a corn snack than it is the tale of culture as strength, and culinary contribution as possibly the highest embodiment of that. With Christian producer DeVon Franklin involved, it’s no surprise the movie touches on faith as well, so there’s a lot of positive talk about prayer candles.
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