Eva Longoria’s feature directorial debut, “Flamin’ Hot,” had audiences on fire at its world premiere at the SXSW Film Festival on March 11 — while deftly navigating the…
Film Festival on March 11 — while deftly navigating the controversy surrounding the film’s subject without ever addressing it by name.executive Richard Montañez, played by Jesse Garcia , who has said that he was responsible for inventing the Flamin’ Hot Cheetos brand when he was working as a janitor for the company.
In the audience Q&A after the premiere, Longoria managed to address the Times story without ever doing so by name, emphasizing her interest in Montañez’s experience above all else.story. It’s an amazing story. It’s compelling. It’s inspiring. It’s complex. It was easy to honor that.” “I was so blown away by the adversity Richard faced and how he overcame it throughout his whole life,” she said. “It feels like he shouldn’t even be alive, much less successful. And I was like, ‘Oh my god, and he’s Mexican-American, like me!’ I was like, ‘IWhen they introduced the film before it screened, Longoria and producer DeVon Franklin said they strove to hire as many Latinos as possible behind the camera.
“When [Eva] came in to meet with me the first time, she had the script in a binder and every page was torn up,” Franklin said with a laugh. “‘This isn’t right! This isn’t right!'”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
SXSW: 'Flamin' Hot' movie producer tackles criticism of Richard MontañezWith 'Flamin' Hot' movie set to premiere at SXSW, its producer tackles claims about the central character's role in creating the spicy Cheetos flavor and reveals how Eva Longoria won the director job
Read more »
‘Flamin’ Hot’ Review: Eva Longoria’s Feature Directorial Debut Is a Charming Cheetos Flavor Origin StoryLongoria directs a film about Richard Montañez, the Mexican American janitor who claims to have invented Flamin' Hot Cheetos.
Read more »
For director Eva Longoria, 'Flamin' Hot' is bigger than Cheetos origin story'We never set out to tell the history of the Cheeto,' Longoria said. 'We are telling Richard Montañez’s story and we’re telling his truth.'
Read more »
‘Flamin’ Hot’ Review: Eva Longoria’s Directorial Debut Is An Inspiring Latino Rags To Riches Story – SXSWThere can be no doubt why Searchlight Pictures was excited to bring Flamin’ Hot, the true life story of the man known as the ‘godfather of hispanic marketing’, to the screen. Prem…
Read more »
Flamin' Hot Cheetos Movie Teaser Burns Real GoodSearchlight Pictures drops the first official teaser for their Flamin' Hot Cheetos inventor biopic on the same day as its SXSW premiere.
Read more »
Qmmunity: South by So GaySqueeze all the juice from these fruity events, both SXSW-adjacent and beyond.
Read more »