Former janitor claims he has been shunned by the company following a Los Angeles Times investigation
The self-proclaimed creator of Flamin' Hot Cheetos is suing Pepsi to end what he calls a 'smear campaign' against the narrative that he invented the ultra-spicy snack.Richard Montañez has launched a multimillion-dollar lawsuit in California against Frito Lay and Pepsi in which he alleges racial discrimination, defamation, fraud and unfair competition.
However, Montañez claims Frito Lay/Pepsi is now engaged in an 'inexplicable smear campaign,' to distance him from the product, in part because of a 'tsunami of false and defamatory media coverage.'That related to a 2021 investigation by the Los Angeles Times, which strongly suggests it is an 'urban legend' created by Montañez and Frito Lay.
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