Helping to drive today’s boom in niche fragrances and high-end skin care are a crop of prestige retailers sprinkled around the world.
, Montale and BDK Parfums. One of the retailer’s forte, creative marketing plays a key role in attracting shoppers and is boosted by collaborations with talented visual artists and the participation to art fairs with dedicated installations. In the near future, Crème de la Crème will revamp three of its stores to expand floorspace, open five new units — including one featuring a Champagne bar — as well as operate two additional Jo Malone doors.
concept dedicated to skin care. Dubbed “Les Moralistes,” this is set to expand into a larger chain in the near future.
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