Five Guys distributed $1.5 million in bonuses to its employees after an unexpectedly popular buy-one-get-one promotion overwhelmed store crews and led to food shortages and operational issues. The company's CEO acknowledged underestimating demand and wanted to reward employees for their hard work during the surge.
Five Guys is rewarding employees after an unexpectedly overwhelming promotion put heavy pressure on store crews. The burger chain said it was distributing about $1.5 million in bonuses to workers after a buy-one-get-one deal on Feb.
17, which was launched to celebrate its 40th anniversary but quickly exceeded expectations. "The promotion spread far beyond what we anticipated, and our hardworking crews were placed in a difficult situation," Five Guys said in a Feb. 18 statement. FAST-FOOD CHAINS USE PSYCHOLOGY TRICK TO MAKE YOU SPEND MORE MONEY ON THEIR MENU ITEMS: REPORT The company noted some locations ran out of food, closed early and experienced online ordering issues. "We also want to recognize the incredible men and women working in our restaurants," the statement continued. "They handled it with the same grit and dedication that has defined Five Guys for four decades." FAST-FOOD GIANT MAINTAINS IRON GRIP ON CUSTOMER SATISFACTION AMID RESTAURANT INDUSTRY CHANGES CEO Jerry Murrell told Fortune he wrote 1,500 bonus checks, acknowledging the company underestimated demand and wanting to recognize employees for handling the surge. "I didn’t want anybody shooting me in the back or anything after the first day, because we really screwed it up. We had no idea that we were going to get that kind of response," Murrell told the outlet. IS THERE A FAST-FOOD PRICE WAR LOOMING? Five Guys brought back the BOGO offer from March 9-12. GET FOX BUSINESS ON THE GO BY CLICKING HERE Five Guys did not immediately respond to FOX Business' request for comment.
Five Guys Bonuses BOGO Promotion Fast Food
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Five Guys CEO Gives $1.5 Million Bonus to Employees Over Botched PromoJoseph Lamour is the food reporter at TODAY.com and is based in Washington D.C.
Read more »
Five Guys CEO says he gave $1.5 million bonus to employees because ‘I didn't want anybody shooting me'Jerry Murrell made the decision to give the money to his employees after a botched birthday celebration BOGO promo.
Read more »
Five Guys Founder Gives Employees Bonus After BOGO Promotion Overwhelms StoresFive Guys founder, Jerry Murrell, reflects on the overwhelming response to a recent BOGO promotion, leading to store closures and customer disappointment. He provided a $1.5 million bonus to employees as a result.
Read more »
Five Guys CEO rewards workers with $1.5M after anniversary deal chaos: 'We really screwed it up'Five Guys is distributing $1.5 million in bonuses to employees after a BOGO promotion overwhelmed some stores, causing food shortages and early closures.
Read more »
Why Do the Men of ICE Insist on Dressing Like Your Estranged Uncle?While other government employees sport crisp uniforms and clean-shaven faces, ICE guys are nearing mind-boggling levels of sartorial slop.
Read more »
2026 hype video shows LA Dodgers don't mind being the ‘bad guys' of baseballThe Los Angeles Dodgers released a hype video that shows the back-to-back World Series champs don't mind being labeled the 'bad guys' of the MLB.
Read more »