.lilbaby4PF and lildurk's TheVoiceOfTheHeroes put up some pretty big numbers in its first week of release. Billboard staffers discuss how it did so well and more.
Voice of the Heroes
in its first week. Is that 150k number mostly attributable to their combined star power at this point, or is there something else the album does particularly well to poise it for such a strong bow? to top chair and leader on the Billboard 200. If you remember, Lil Baby himself was coming off a dominant 2020 campaign where he logged almost 200,000 first-week album-equivalent units with his sophomore project .
2. While Lil Baby had previously topped the Billboard 200 for multiple weeks last year with his star-making set , this is Durk's first time atop the 200. Is this a meaningful benchmark moment for his career, or just more positive momentum for one of 2021's most prolific rap stars? : I think it's a meaningful benchmark considering Durk's arduous climb to the top.
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