A new year creates an opportunity to set some aspirational goals. For the U.S. airline industry, these are five goals that make sense for the industry as it continues in its economy recovery.
But still, it would be great if a creative airline could find a way to keep infectious people off of their airplane but not open the flood gates to willy-nilly changes. A doctor’s notes won’t work, because we all know how easy those are to get or fabricate. The right answer may be some form of insurance that both protects the customer and the airline, and no one is better than insurers atIn my first role at American Airlines way back in 1985, I first heard the term “strategic flying”.
Over the next 35 years in multiple roles and at several airlines, I continued to hear this justification. I came to realize that airlines use this term to rationalize losing money, because they don’t know what else to do to make the route profitable. Yet, they feel they must keep flying it because something would go terribly wrong if they stopped it. John Dasburg, when he was the CEO of Northwest Airlines,“the fastest way to stop losing money is to stop doing things that lose money.
If you only fly three times a year, but you pick a specific airline for all three flights even when you have options, you are demonstrating loyalty to that airline. But no airline gives you anything for that. If you fly a lot but live in a place where you must fly multiple airlines because no single airline serves everywhere you go, each airline wants more of your business. Typical programs base their awards on total money spent or activity, like number of flights taken.
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