When chef-turned-health-care executive Alison Fitzpatrick adapted a plant-based diet for health reasons in 2018, she started eating salads and buying processed meatless ingredients while she learned to cook vegan for herself.
This spring, Fitzpatrick, now 55, and her oldest son, Alex Soto, plan to open Fitz on 4th, a bar-restaurant with a plant-based menu, at Fourth and Fitzwater Streets in Queen Village. Her surname fit the space. It previously wasFitz & Starts was preceded by Hungry Pigeon, which closed in 2020 after an outcry over aDuring her previous career, Fitzpatrick was a senior executive with Care One, a network of nursing and assisted living facilities in North Jersey.
Soto, 30, who was a corporate recruiter living in Philadelphia, made a career change of his own. When his mother decided on Philadelphia as the site of her business last year, he took a bartending job at Continental Midtown in Center City to gain skills while he searched for the location and did the legwork. His mother said his industry ties have helped immeasurably in terms of finding local partners and vendors.
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