Fitness expert and YouTube star Joe Wicks declined Boris Johnson's offer to front a public health campaign, stating that it lacked substance and felt like a PR move. Wicks, known as The Body Coach, preferred to focus on his fitness content and recipes that have a meaningful impact. He also criticized the growing popularity of anti-obesity drugs, stating that they do not address the underlying psychological issues.
Fitness expert and YouTube star Joe Wicks has said he turned down then-prime minister Boris Johnson’s offer to front a public health campaign because he did not think it was sincere.
“I just didn’t feel passionate about it. It felt like a PR thing. You know – just shake hands and have a photo with him. It didn’t feel genuine. Speaking to Unfiltered, a new health and performance website, Wicks added: “It didn’t feel authentic. I just want to stick to what I’m good at, which is fitness content, and recipes that get people cooking.”
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