Fitbit is now one of the biggest smartwatch makers in the world, but its Versa watches still lack voice support and digital assistants.
since the first generation model launched in 2015. And various smartwatches from companies like Fossil and Misfit that run on Google's Wear OS software include the Google Assistant. Samsung too has put its Bixby digital helper on the Galaxy Watch.
All of the latter features are quicker and more convenient to initiate on a watch by asking a digital assistant rather than tapping and scrolling through an interface on the wrist. The survey also listed phone calls as a top feature, which isn't possible on watches like the Versa that don't include a microphone.
Still, it's become abundantly clear in recent years that the company is trying to compete in the mainstream smartwatch market. That's evident when you look at some of the features it's introduced in its Ionic and Versa line of smartwatches in recent years, such as its mobile payment service Fitbit Pay, its smartwatch app store, and the ability to reply to Android text messages directly from the watch.
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