Bitcoin’s price ranged between $46,000 and $48,000 during the weekend, after “crypto witching day” ended Friday with the expiration of roughly $8.67 billion worth of bitcoin and ether options contracts. MuyaoShen , GregAhl , JPRubin2 report.
Meanwhile, harmony and chainlink were the biggest winners among alternative cryptocurrencies on Sunday, at the time of writing. Harmony is the native token of smart contract platform Harmony and LINK is an ERC-20 token for decentralized oracle network Chainlink.Cathy Hackl, aka “the Godmother of the Metaverse,” on how crypto-oriented virtual worlds can be useful for marketers.
Clinique had a problem. The brand wanted to “enter the metaverse,” but it didn’t want to do it in a way that was cringey. So, they called a woman named Cathy Hackl: The “Godmother of the Metaverse.” Her credentials? Hackl, the “Chief Metaverse Officer” of Futures Intelligence Group, has worked in metaverse-related fields for nearly a decade – or basically since the dawn of meta-time.Just ask Steven Spielberg. When filming “Ready Player One,” Spielberg partnered with the virtual reality headset company HTC Vive, where Hackl served as “VR Evangelist.” At Magic Leap, an augmented reality company, she worked with the man who coined the term metaverse, Neal Stephenson.
The Godmother shares why the metaverse is larger than perhaps the crypto crowd realizes, why avatars are fast becoming “emotional surrogates of ourselves,” and how in the future, “every company is going to need a metaverse strategy.”The term “metaverse” can mean 10 different things to 10 different people – even inside the crypto space. When you start working with clients, how do you explain it to them?I usually start from the past. Web 1 connected information, so you got the internet.
CoinDesk: That’s a pretty expansive view. So, it includes not just blockchain projects, like Decentraland, but also augmented reality from traditional platforms?Yeah. Even Snapchat, the things that they can do with the camera for augmented reality – that’s a metaverse play. That’s all part of the metaverse. I have a pretty expansive view, and part of that comes from working in VR [virtual reality] hardware, spatial computing and augmented reality hardware.
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