The MTA has unveiled its new digital map, the first one that uses the agency’s own data streams to update in real time. It also resolves a five-decade fight for graphics supremacy. heybonanos reports
What you’ll see in your browser, starting today. Those little gray bars—on the A between the Chambers and WTC stops, and on the 3 at Chambers—represent train locations. Photo: Courtesy of the Metropolitan Transportation Authority The date was April 20, 1978; the scene, the Great Hall of the Cooper Union for the Advancement of Science and Art, on Astor Place.
“They” are a digital design firm, Work & Co., that began digging into the problem about eighteen months ago at the behest of Sarah Meyer, the MTA’s chief customer officer. Soon after Meyer started her job in 2018, Rachel Haot, who runs a public-private bridge called the Transit Innovation Partnership, asked her for a most-wanted list. “It was just after I had a meeting to review complaints that people couldn’t understand our service changes,” says Meyer.
The new map in action. Graphic: Courtesy of the Metropolitan Transportation Authority Felipe Memoria, who led the project at Work & Co., explains that the small screen turned out to be not a constraint but a blessing. “We had this realization—and it was kind of a hypothesis that eventually proved right—was that if you have a smaller canvas, and you have the geography in the background, you can do the geometry on top of it.
Work & Co., being a tech firm as well as a graphic-design house, was equipped not only to do the visuals but also to write the code behind them. It had to be highly robust, because people come at these digital products from every imaginable direction. There does remain a question of whether riders will begin to check their phones more and other sources less; right now, most of the MTA’s map activity comes from the desktop site, which is much more heavily used than MYmta is.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
First Look at ‘John Wick,’ ‘Now You See Me’ Roller Coasters, Opening Next YearLionsgate is turning its hit “John Wick” film franchise into a 10-story roller coaster ride at the Motiongate theme park in Dubai. The “John Wick” ride, and another coaster …
Read more »
'NCIS: LA' Season 12: First Look at Hetty in Action (Exclusive)NCISLA: Linda Hunt is back in ET's exclusive first look at the premiere of NCISLA!
Read more »
Regina Hall Inks First-Look Deal With ShowtimeRegina Hall is expanding her relationship with Showtime. Fresh off her comedy series “Black Monday” being renewed for third season, Hall has inked a first-look deal with the premium cab…
Read more »
'Black Monday' Star Regina Hall Inks First-Look Deal at ShowtimeThe actress already has one project in development at the premium cabler via her Rh Negative banner.
Read more »
Regina Hall Inks First-Look Deal With ShowtimeBlack Monday star Regina Hall is expanding her relationship with Showtime, signing a first-look deal with the premium cabler behind the series. Under the pact, Hall will develop and produce televis…
Read more »
Barry Jenkins gives first look at 'The Underground Railroad'Director Barry Jenkins has delivered a first look at 'The Underground Railroad,' a limited series that's coming to Amazon
Read more »