The retailer has big plans for the initiative, aiming to launch up to six standalone denim shops by 2023.
In those days, Segal sold jeans for $19.95 when the average price tag was $3, according to the retailer.bar in the ’80s,” Lotman continued. “It was the place to see and to be seen — it was like nothing I’d ever seen before. We wanted to bring back that sense of magic and nostalgia, but in an entirely new and fresh way that speaks to what our customers want now.”
Showcasing men’s and women’s denim, brands include Good American, Frame, Knorts, EB Denim, Ganni, Pale, Re-Done, Still Here and Closed. “Denim brands selected as part of the curation are evaluated and adhere to a set of standards focused on sustainability and inclusivity,” according to the company. “A number of factors are considered and analyzed for denim labeled as ‘sustainable,’ including the material, ingredients and processes used during manufacturing.”
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