French footwear brand Nomasei, worn by Blake Lively, Katie Holmes and Kelly Rutherford, has opened its first U.S. pop-up store in New York’s SoHo.
Nestled in Elizabeth Street, the space opened on Wednesday and will run until Tuesday, continuing a streak of retail activations the indie brand kicked off in its home country last year.alums and cofounders Paule Tenaillon and Marine Braquet, considering that U.S.
“Our focus is to get some real face time with our U.S. customers and hear from them directly,” said Braquet, underscoring that in general “direct communication is our most valuable asset: we have built a strong community through our newsletter, social channels, Paris pop-ups and other outreach that we have worked hard to maintain in our own voice.”
“Both were great and have made us feel confident about our next goal: a flagship store in Paris,” said Braquet, eyeing the opening within the next two years, to be followed by a permanent location in New York.France and the U.K. are Nomasei’s top markets after the U.S., and the brand is also considering popping up in London, according to Braquet.
The day-to-night Taxi design, along with the Baghera and Adora sandals, are among Nomasei’s other top-performing shoes in the U.S.
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