As Ukraine’s First Lady Olena Zelenska has taken on a more public role in recent weeks, her initiatives as well as her personal style are in the spotlight.
Like many of the other creatives, fashion designers and entrepreneurs, Kamenska, who is also cofounder of the Gunia Project lifestyle brand, continues to work in Kyiv to support the local economy, war efforts and her employees. Although having her daughter temporarily live in Germany can be difficult, Kamenska maintains perspective. She said, “Yeah, it’s a new situation so we should manage this because we need to make it work.
A former screenwriter, the 44-year-old Zelenska was an unknown personality who was previously not in the public eye. Married in 2003, she and her husband have two children. After Zelensky was sworn into office as Ukraine’s president in April 2019, Zelenska, like many political wives, dealt with an adjustment period. “For her, the role of first lady was really hard at first.
Asked about the role that fashion has in telling a message in such challenging and difficult times, Kamenska said: “Of course, of course, we should use any opportunities and any channels to speak to war. So we are talking through art, fashion, politics and other channels. Even before the war, Olena was like an ambassador for Ukrainian designers. She was helping to introduce Ukrainian brands with her style. She was always speaking about how talented Ukrainian designers are.
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