The ByteDance-owned social media platform has announced its first TikTok Ad Awards for the METAP region, which includes South Africa.
The TikTok Ad Awards is “designed to celebrate the brands and agencies leading the way” on the social media platform.It is why many brands are turning to it in order to showcase their latest products and shying away from morelike X. It is with this in mind that the first ever TikTok Ad Awards have been announced for the Middle East, Turkey, Africa, and Pakistan region.
The TikTok Ad Awards is designed to celebrate the brands and agencies leading the way on platform with creative and high-performing campaigns, as well as highlighting innovative ways that advertising experiences are delivered. “The Awards will showcase some of the most inspiring advertising campaigns that have brought authenticity, creativity and joy to the platform while achieving groundbreaking results. The initiative aims to acknowledge exceptional talent and innovation within the region,” notes TikTok in a release shared with Hypertext.
Submissions from brands and agencies based in the METAP region, which encompasses Saudi Arabia, UAE, Qatar, Egypt, Turkey, South Africa, and Pakistan, are now open.Focuses on the idea and its strategy, and celebrates the brands and agencies that dared to push the boundaries of creativity with campaigns that were built TikTok-first, and showcased impactful results. Celebrates the best use of creators and the community.
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