If Facebook cut corners in something as basic as the branding of its nascent crypto efforts, this dispute could give ammunition to its many critics.
Anthony Harrison, a spokesman for Facebook, declined to comment for this article. Character did not return calls and messages for comment.
Current, with 45 employees and 350,000 accounts, is tiny compared to the grand vision Facebook promoted inthis week. But Sopp said that Current was launched with a similar belief: The existing financial system isn't serving large swaths of people. The start-up first targeted teens with a banking product and this year widened its appeal by offered no-fee checking accounts geared towards gig economy workers.
"We put six months of hard work into this with that design firm, which they basically reused for Facebook without changing much," Sopp said. "Facebook is a big company that should have done their due diligence on this." He was attending a fintech conference in New York yesterday when Sopp got screenshots of the logo for Calibra, the subsidiary Facebook created to house its financial efforts. He was shocked at the similarities and initially thought he was being pranked, Sopp said.
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