Ant Taylor is CEO & Founder of Lyte, a leading ticketing marketplace reducing the risk of producing, paying for and attending live events. Read Antony Taylor's full executive profile here.
have shuttered or postponed already. Many of them were fantastic event brands in beautiful destinations, from Sugar Pine 2024 in Grass Valley, Calif., to the Beale Street Music Festival in Memphis, to Barn on the Farm 2024 in Gloucester, U.K., to Caloundra Music Festival 2024 in Queensland, Australia.Event producers are suffering in part due to harsh economic conditions, but there are bigger systemic issues at play here.
‘Are You Ready?’—Elon Musk Fans Wild Rumors Donald Trump Will Create A U.S. Bitcoin Strategic Reserve And Trigger Crypto Price ChaosPresidential Odds Shakeup As Kamala Harris Now Leading Democratic Challenger To Donald Trump Consider Uber’s impact on the broader taxi industry. Uber took black car limo services and used new pricing constructs, better pricing models, and demand aggregation to improve accessibility, transparency and price stability. All of this was possible because Uber made the most of its data, and now it is applying that same approach to goods and freight.
The same hasn’t happened in live events, a $69 billion-a-year industry. Even in strong economies, event producers face challenging decisions, but we are now at a breaking point where introducing innovations is crucial for the industry's survival.All industries have their own set of challenges and barriers that can prevent new technologies alone from bringing about transformation. A mindset shift is also often needed to stay focused on the bigger goals.
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