Finley: Trump’s Bibles bring NIL scheme to politics

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Finley: Trump’s Bibles bring NIL scheme to politics
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‘The marketing message boasts this is “the only Bible endorsed by President Trump!” King James must be rolling over in his sarcophagus.’

The front cover of Republican presidential nominee former President Donald Trump’s “God Bless the USA” Bible in Washington, Tuesday, Oct. 8, 2024.Plying the country’s backroads, the charismatic con men of literature prey on the gullibility of the faithful with insincere pitches for an overpriced product their targets can ill afford.

In a Truth Social video, Trump declares, “All Americans need a Bible in their home, and I have many. It’s my favorite book. … We must make America pray again.” The marketing message also boasts this is “the only Bible endorsed by President Trump!” King James must be rolling over in his sarcophagus. I couldn’t find out whether Trump was reaping any benefit from former Arkansas Gov. Mike Huckabee’s “The Kid’s Guide to President Trump,” designed to “help your kids learn the truth about President Trump and celebrate America,” or from the blond-maned Trumpy Bear featured in the TV commercials, or the Trumpy Trout talking fish.

In the film “O Brother, Where Art Thou?” Big Dan the Bible salesman, just before he robs the rubes and bashes them in their heads, advises them the key to “making money in the Lord’s service” is finding a wholesaler. Trump has — he’s importing his Bibles from China at three bucks a copy, for a mark-up of $57. Better get one now; should Trump win and impose the steep tariffs he promises on China, the price will go way up.

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