Finding Vegas VR nirvana in the backseat of a '67 DeVille at CES 2023
Holoride CEO Nils Wollny told me, while they have more OEM partnerships coming this retrofit kit makes for an instant, massive expansion for the product's market reach. Wollny calls it"an easy way for people that want to go on a Holoride to equip their car that they have, so they don't need to have the latest Audi."
In Cloudbreakers: Leaving Haven, a rogue-like shooter that's exclusive to Holoride, you pilot a giantthrough digital clouds, blasting wave after wave of geometric opponents. Around and beneath you, vertical and horizontal sweeping lines give a visual representation for streets. As the car makes a turn, the action in the game swings left or right to match.
More of these simple experiences may not be the answer. To my eye, the killer app here is media consumption. Exit the games and you can mirror your smartphone into VR, jumping into any streaming app that you like. The Holoride software again renders a virtual landscape, like a giant theater screen floating across a moving background, meaning you can enjoy your content free from both distractions and motion sickness.
However, Wollny told me that adding OEM partnerships is still very much the focus with Holoride working to make integration as seamless as possible.
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