Defining the News
- Advertisement -Along the busy streets of Binondo, you will find the home base of Eng Bee Tin, a brand known for its delicious hopia—a traditional Filipino pastry filled with sweet bean paste— and the inspiring journey of its owner, Gerie Chua. From being a simple store, the brand has grown into a global one.
Starting with ube or purple yam, Gerie eventually brought delightful new tastes like ube pastillas, kundol, custard, red mongo, buko pandan, and more to the market. His willingness to embrace new ideas and take risks has been key to Eng Bee Tin’s success. And of course, the business will not let you go hungry except for always craving more knowledge and flavors.Innovation has been at the heart of any business growth.
The exposure brought media mileage to the brand and the story proves that kindness not only enriches our lives but also opens unexpected doors. Gerie’s generosity has multiplied, benefiting both his community and his business.Finally, one of the most touching lessons from Gerie’s journey is the importance of family. He actively involves his children in the business, sharing not just the work but also his passion and values.
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