FinanzFabio: «No bank has approached me yet»

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FinanzFabio: «No bank has approached me yet»
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FinanzFabio: «No bank has approached me yet»: Influencers are ubiquitous on social media. Having long entered finance, they're gaining market share with people banks can’t access. Swiss finfluencer Fabio Marchesin told… Finanzfabio FabioMarchesin

Influencers are ubiquitous on social media. Having long entered finance, they're gaining market share with people banks can’t access. Swiss finfluencer Fabio Marchesin told finews.com what banks can learn from his interaction with his followers and why he stands out from competitors.

Lack of know-how is one thing that Fabio Marchesin, aka FinanzFabio, can't be accused of. While his qualification as a Swiss financial planner officially authorized to give investment advice might not put all potential conflicts of interest to bed, as a finfluencer it makes him stand out among the crowd.

«Banks are missing a huge opportunity by not offering financial education and only trying to sell products,» he said, acknowledging the problem that as soon as banks start trying to educate their clients, «the customers realize that they also want to sell products and then leave.»Marchesin is keen to point out he is not paid for sharing his investment behavior with his 12,300 followers across Instagram, TikTok, and LinkedIn, or his podcast and newsletter subscribers.

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