EXCLUSIVE: Film4 is partnering with film distributor Park Circus on a campaign to entice Brits back to the cinema. Under the deal, the duo will offer UK cinemas a season of six classic features fro…
Film4’s parent Channel 4 will support the season with an advertising campaign across its TV channels, as well as online. The ads will be created by in-house creative agency 4Creative.
Film4 director Daniel Battsek said: “Film4 have a long history of producing films for theatrical exhibition. We felt we should do something to help the sector’s recovery from the pandemic and remind audiences that cinemas remain the best places to experience movies.” Park Circus CEO Mark Hirzberger-Taylor added: “We’re incredibly proud of our long-standing partnership with Film4, and are delighted to be collaborating with them on this special programme this summer, comprising six of their very best classic films, back on the big screen for audiences to enjoy.”
It is not the first time iconic titles have been brought back to the big screen in the UK to tempt audiences. Disney re-released the likes ofand keep your inbox happy.
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