Warner Bros. has no plans to change its release strategy for Dune, which is premiering simultaneously on HBO Max
, including Asia, will have the opportunity to play “Dune” and several other Warner Bros. titles for an exclusive period because the HBO Max day-and-date deal only affects the U.S.
For Warner Bros., the arrangement to put its slate of films — a group that includes the musical adaptation of “In the Heights,” “Space Jam: A New Legacy” and the R-rated comic book adaptation “The Suicide Squad” — on HBO Max has been a massive financial undertaking because nearly every release has fallen short of already-tempered COVID-era box office expectations.
Villeneuve knows the difficulty in getting audiences hyped for a film that doesn’t involve comic book heroes or. His latest film was “Blade Runner 2049,” a sequel to the 1982 cult classic. The movie was widely praised, but was also a commercial disappointment, generating $92 million in North America and $260 million worldwide against a production budget over $150 million.
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