Law firms associated with Apple have filed to trademark three names that could be related to the company's mixed-reality headset.
today revealed that Apple could be deciding among several possible names for the headset. Using a process that the tech giant has employed before, possible names for the device were filed by law firms used by Apple in the past to protect the names of its devices. In the U.S., EU, U.K., Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay, the Apple-related law firms filed applications for"Reality One,""Reality Pro" and"Reality Processor.
Bloomberg discovered that the three trademarks were filed with a shell company called Immersive Health Solutions LLC, just incorporated this past February. That company in turn was registered by another shell corporation named the Corporation Trust Company. Apple's RealityOS trademark was applied for by the same firm.
The"Reality One" and"Reality Pro" names could indicate that Apple will release two different variants of the headset including a premium"Pro" version that will have more features and cost more money. The"Reality Processor" name could refer to the M2 Apple Silicon chipset that will power the headset. The device is expected to come with 16GB of RAM and will run VR versions of some Apple apps like Maps and FaceTime.
A good example of AR is Google Maps Live View which can be used when using walking directions. The phone's rear camera delivers a live feed while arrows are overlaid on that feed to show you the direction to walk. In addition, landmarks are named on the screen. Apple has already disseminated its RealityKit to developers to help them build AR apps for the headset.
With Apple about to unveil its next iteration of the iPhone with the iPhone 14 series, the company might not want to have its new handsets share the spotlight with the long-awaited mixed-platform headset. So if you're dying to own Apple's next big thing, you'll have to wait five months before this product sees the light of day.
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