Critics say the ads hark back to controversial marketing in the 1980s that stigmatized LGBTQ communities.
Fifty-two public health companies and LGBTQ organizations wrote a public letter to Facebook Monday demanding it remove misleading advertisements about HIV prevention medicine.
Indeed, a component of Truvada, the only Food and Drug Administration–approved prevention medicine for HIV, has been shown to cause kidney failure and bone density problems in people with HIV treated between 2001 and 2015. The ads don't include these details and instead reference Truvada more broadly.
More broadly, today's HIV campaigns are also noteworthy for what they don't include—the fact that people with HIV are living very long and healthy lives when taking the proper medications, Ferraro said."That has been a proactive push that has yet to catch on in mainstream media," he said. But some warned that AIDS causes blindness or endorsed masturbation in lieu of having sex with strangers. Others associated sex with death more directly, like one poster by AID Atlanta that depicts a handsome young man above a caption that reads:"This man killed 17 women and loved every minute of it," implying he passed HIV to women during intercourse.
The campaigns also target LGBTQ communities and people of color because of their higher rates of HIV infection, according to Raniyah Copeland, president and CEO of the Black AIDS Institute. These groups already have more medical distrust than their white or straight counterparts, Copeland said.
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