Fifa misled fans by claiming the Qatar World Cup would be carbon neutral, a Swiss regulator has ruled
Fifa misled fans by claiming the QatarA report by the Commission for Loyalty, which regulates advertising in Switzerland, found thatbroke rules against unfair competition by making claims about the tournament that could not be proven, while using controversial offsetting measures that would not comply with Swiss standards. Fifa, which is based in Switzerland, has been warned to “refrain” from making such claims again.
The message that Qatar would be the “first carbon neutral World Cup” was prominent in the buildup to the tournament, even though estimates pointed to the tournament generating more COthan any previous event. Fifa claimed these emissions would either be offset or “compensated’’ for by – for example – the planting of gardens around the stadiums. The Swiss regulator found these claims to be unproven and unprovable.
“In the view of the chamber, the question of whether the promised compensation is truly realistic remains unclear,” the commission’s verdict said. It continued: “Even though [Fifa] repeatedly hints that it will fully offset the emissions to be definitively calculated at a later date, it is unable to provide proof that the estimated emissions have been offset.
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