It is one of the most profitable brands in gaming history, but the cost of the licence was one reason why the decision was made to ditch the partnership.
EA is one of the games companies that has facedNo doubt some of the questions about their new franchise will surround the financial model and plans for monetisation, which are yet to be revealed.
Making sure the majority of the millions of current Fifa players switch to the new title will be vital for the company to be able to maintain important licensing partnerships in the future. They are an essential part of its success.football's governing body had put the price of the licenceWhen asked if moving away from Fifa was purely a financial decision, Jackson said "it wasn't ultimately down to money" but accepted it did play a crucial role in the decision-making process.
"On balance, over time, we felt that our investments were better suited in spaces that were most important to players, like the different experiences we can now build in the game. For our partners, it's the way we can welcome and engage them into a platform that talks to 150 million young football fans around the world.
Gianni Infantino, the President of Fifa says in the statement:"I can assure you that the only authentic, real game that has the Fifa name will be the best one available for gamers and football fans."EA Sports seem confident that their approach is right: "Change is always going to be concerning for people at first," says David Jackson.
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