PRESS RELEASE: Over 10,000 Filipino-Americans and 50,000 additional mall visitors are expected to attend.
Fiesta In America, the biggest indoor trade and culture exposition in the US East Coast, will mark its 26th anniversary at Court A of American Dream , East Rutherford, New Jersey on Saturday, August 19, 2023. “If you’re thinking of capitalizing on the growing Philippine market and the strong household income of Filipinos in the United States, this is the event to go to,” said Fernando Mendez, founder and CEO of not-for-profit Fiesta In America.
“Stewarding Fiesta in America is my little way of promoting our culture, our products, and the beauty of our land as Fil-Ams’ beacon of pride,” said Mendez. Mendez and his partner, Laura Garcia, are also organizing the People’s Ball Gala on Aug. 13 at the Marriott Newark International Airport, New Jersey. The gala will be attended by over 400 influential leaders, movers, and shakers in the Fil-Am community in the US East Coast.
The consumer expo segment commands equal attention, Mendez asserted. “Nostalgic immigrants and non-Filipinos intrigued by what the Philippines can offer pack the Trade Pavilion to load up on products not available in U.S. stores. Many are on the lookout for hot spots in less-touristy Philippine towns and provinces.
In Billings, he established himself as an award-winning graphic artist, with a portfolio that boasts the rare distinction of having won a competition to design the logo of the city of Montana in 1984. It’s an unimaginable feat that a Filipino designed the seal of Billings.
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