The PlayStation Fiesta Bowl is no more, with Vrbo striking a multi-year deal as its new title sponsor
After PlayStation ended its agreement with the Fiesta Bowl, Vrbo was quick to step up as the new title sponsor. Sewing up the deal in July "allows us to have a creative runway" to promote the game and Vrbo, Moreno said. "We were over-the-moon excited."
“There’s nothing like spending an amazing weekend away with family or old college friends in a Vrbo and getting the whole place to yourselves,” said Jon Gieselman, president of Expedia Brands, which owns Vrbo. “Partnering with the Fiesta Bowl is a perfect fit for Vrbo because Arizona is one of our most popular vacation destinations. We look forward to seeing fans from all over the U.S. enjoy being together in some of the finest vacation homes in the country.
Given the popularity of Arizona as a winter destination, putting Vrbo’s name on a bowl game in the state made sense. Indeed, the partnership was announced Monday from a