In a fresh quest to solve its identity crisis and attract fans, Super Netball’s new campaign steps into its power as a fierce, fast and feminist sport.
has grappled with an identity crisis. Over the years it’s been variously marketed and consequently perceived as: an anodyne competition aimed at primary school girls fond of sparkly My Little Pony figurines, a world-class league likely to be embraced by casual male sports fans, and a brutal version of the grassroots game played by 1.2 million Australians that leaves players battered and bruised.Australia and broadcasters have often disappointed many.
“We’re not just here if you need. No, we are what this game was meant to be. All of us together, no matter the creed. The crowds howl and teammates cheer, the new chant ringing in your ear. We are here.” Netball Australia chief executive Kelly Ryan said while “Here If You Need” will always resonate at the community level, Super Netball isn’t about such niceties.
“And it’s time that we actually made sure that we replicate that in a marketing sense and actually pitch this product the exact way that it’s intended … which is nothing but fierce contests, complete passion, commitment. We are here and we want people to notice, to recognise and appreciate the game for what it is.”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
NSW election 2023: When, how and where do I vote?Here&x27;s everything you need to know about casting your vote in the 2023 NSW election, from early and postal voting to casting your ballot in person.
Read more »
Top in-demand roles for 2023 revealed and what they will payAccording to global human resource consulting firm Robert Half, here are the the roles employers are seeking in 2023. 9News
Read more »
2023 NRL Signings Tracker: Fifita re-signs with Titans in major boostDavid Fifita has decided his future with the Titans forward ending months of speculation by re-signing with the club.
Read more »
Hotel deals tipped to top $2b in 2023 amid tourism reboundWith Twiggy Forrest paying $520m for the Waldorf Astoria, and hotels like the Intercontinental Double Bay on the market, over $2b in sales are tipped for 2023.
Read more »
Supermarket giants announce return of soft plastics recycling by late 2023 despite lack of recyclersThe supermarkets are hoping to restart a soft plastics collection and recycling program by the end of the year but major obstacles remain in meeting that self-imposed deadline, including the domestic recycling capacity and technology.
Read more »
Supermarket giants announce return of soft plastics recycling by late 2023 despite lack of recyclersThe supermarkets are hoping to restart a soft plastics collection and recycling program by the end of the year but major obstacles remain in meeting that self-imposed deadline, including the domestic recycling capacity and technology.
Read more »