The head of Facebook’s app, Fidjissimo, is on a mission to change the way the company operates.
Outside, it’s 101 degrees, a “new normal” summer day in Silicon Valley, but inside a glass-walled conference room at Facebook’s sprawling Menlo Park compound, the air is goose-bump brisk. Fidji Simo, 33, strides into the room in rainbow-striped Kurt Geiger stilettos and a bright-purple sheath dress. Since being promoted to head up the Facebook mobile app in March, Simo has become one of the most powerful women at the company, responsible for just about everything Facebook’s nearly 2.
Simo is now one of the most powerful women at Facebook, leading a team of more than 4,000 product managers and engineers.“Fidji is an incredible leader,” says Simo’s mentor, Sandberg, via email. “From the moment we met eight years ago, I could see she’s one of those rare leaders who both see the big picture and go deep into the details to get the work done.”
In her time at Facebook, Simo has also dealt with personal challenges, including an internal struggle with imposter syndrome. “That feeling that you do not deserve your success,” she explains, “I think a lot of people struggle with that. I grew up in a family of fishermen; there is absolutely no reason why I should be here leading the Facebook app.
Simo, who sits on the boards of the L.A. Dance Project and Cirque du Soleil, also finds joy in dance, theater, and art. On weekends, often with her daughter playing alongside her, she enjoys sculpting intricately whimsical clay “chimeras,” like the iridescent “Turtrichoïd” she displays on her desk—a woman crossed with a turtle crossed with a giraffe, in high heels. “When I think about creativity, I always think female energy,” explains Simo.
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