Fiat will stop producing grey-coloured cars and will instead concentrate on shades that reflect Italian 'sea, sun, earth and sky'
Grey has long been the most popular colour for UK customers when speccing their cars. According to the Society of Motor Manufacturers and Traders, it represented more than one in four new cars sold in the UK last year.
Fiat CEO Olivier Francois said:"We broke the rules: we decided to stop the production of Fiat grey cars. This is challenging and disruptive and it is aimed at further reinforcing Fiat’s leadership as the brand of joy, colours and optimism. This choice further communicates to people the new 'dolce vita' values and the Italian DNA embodied by the brand."
The colour’s axing is accompanied by a new tagline:"Italy. The land of colours. Fiat. The brand of colours."
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