Abarth is introducing an entirely new era by debuting the fully electric New Abarth 500e to expand its model range, and successfully entering Brazil with the launch of the New Abarth Pulse for a line-up that more accurately reflects Abarth's brand identity.
For auto manufacturers, it’s hard to let go sometimes. Performance brands and nameplates have a reputation to uphold, and releasing a bad model under a performance name runs the risk of not only diluting, but potentially destroying the name and brand. So, it’s a big step to see Fiat put the Abarth name on something without a traditional gas-powered engine.
Francois continued: “You may ask ‘why electric?’ Well, basically, performance made us do it: in fact, every change made in the Abarth is about getting the best driving performance. That’s exactly how our founder, Carlo Abarth, always went at it. So, from that point of view, let’s say that nothing has changed: better acceleration, better handling, more fun. And then there’s Abarth’s legendary signature: its sound.
The fully electric New Abarth 500e outperforms its petrol version on the open road, reaching a speed of 62 mph in 1 second less time than it takes the petrol counterpart to reach 56 mph. In summary, on Misto Alfa’ Balocco’s track the New Abarth 500e beats the 695 by more than 1 second.
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