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With over 660 200 units sold globally, Fiat has achieved a 2.2% increase compared to the same period in 2023. This positive trajectory has fuelled the brand’s drive for innovation and future growth.As Fiat enters its next chapter, it focuses on three key pillars: Italian design, global platforms and local relevance. The upcoming Fiat Grande Panda is the first model to embody this strategy, marking the brand’s return to the global mainstream.
Fiat solidified its leadership in South America with a 14% market share, particularly excelling in Brazil with a 20.4% share. The brand also dominates in Italy and Turkey, with market shares of 12.3% and 12.3% respectively.In Europe, Fiat has secured its market dominance, especially in Italy, which holds a 10.8% market share. The Panda remains the best-selling vehicle, while the Fiat 500 hybrid holds second in the A segment.
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