Ffern’s first London store is a haven of natural fragrance and sustainable design

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Ffern’s first London store is a haven of natural fragrance and sustainable design
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Ffern, the Somerset-based natural fragrance brand, has opened its first physical store, in London’s Soho

25 November 2022

For the duo, that meant creating limited-edition, seasonal fragrances made with entirely natural and organic ingredients and packed in 100 per cent plastic-free packaging. To ensure that nothing is made which goes to waste, only those on Ffern’s small list of clients receive a bottle of perfume when there is a new drop, four times a year.

Design studio House of Grey designed the space so that it was 100 per cent plastic-free, just like the brand’s packaging, and stepping inside can indeed feel like walking into a box of Ffern perfume., presenting its products in compostable mycelium containers with a small bag of seeds and a small artwork made especially for the fragrance. In the store, neutral tones abound, with smatterings of curios and artworks along shelves or on the walls adding dynamism.

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