Fewer breaks, less physical movement and less stillness eventually make “20twentyfree” - 2023: Choose you – it’s the right thing to do
look like just another year of capitalist incarceration, instead of an opportunity to see if, for the first time in your life, you can choose not to betray yourself and be consistent.
On my first day back at work this year, I find myself on the phone with visual artist and creative director Masonwabe Ntloko to discuss the one-of-a-kind cover he’s going to design specifically forAs a huge fan of his work, I was honoured that he’d do that for us and on that call — discussing life, Xhosa culture, the elitist mentality in the art world — he says something I’m going to carry with me beyond 2023.
I found his conviction inspiring. Ntloko has said “no thanks” to clients who thought that they were better designers just because they were signing his cheque. If your own needs don’t matter to you, why would they matter to your boss? Choosing yourself is an act of self-love in a world that says everything else matters more — your children, your bank account, your deadlines, friends, family responsibility, et cetera.
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