The new factory is going to shorten development period and bring new Ferraris to market more quickly
Ferrari says its new production facility could allow it to build 20,000 cars a year. It says that instead, it'll simply use that efficiency to make more money per car it sells. The automaker remains committed to gas, electric, and hybrid powertrains. Ferrari just opened a new 457,466-square-foot production facility in Maranello. In theory, the Italian automaker could now produce approximately 20,000 cars a year compared to the less than 14,000 it shipped in 2023.
We want to have more tools, technology tools... more flexibility to accommodate the need of more personalisation of our clients, He continued. It's no secret that customization in super high-end production is a booming business. All of Ferrari's rivals are involved in similar business plans and it's already dabbled in it. The car pictured in our lead image is just one such example called the KC23, a one-off creation bought for an undisclosed price by a loyal Ferrari customer.
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