Ferrari is in cruise control.
would be branching out into ready-to-wear, a sentiment shared by my group chat of fashion obsessives when I told them the luxury car brand was putting on a runway show for the big debut. It seemed a rather random undertaking, but also not entirely.
But it was the fashion that took center stage on Sunday evening, the culmination of months of planning and development under chief brand diversification officer Nicola Boari and creative directorThe car factory-turned-runway had all the bells and whistles of a company with anot unlike the shows put on by Ferrari's fashion megabrand counterparts in Italy.
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