Ferrari will unveil its spring 2025 collection in Milan and creative director Rocco Iannone and chief brand officer Carla Liuni map out strategies.
In an exclusive interview a few days after Charles Leclerc’s win at the Italian Formula 1 Grand Prix on the Monza circuit for Scuderiaare all smiles. “This is a moment when we are starting to see positive signs and reap the fruits of the work done over the past two years,” Liuni said., Liuni oversaw the different business units, from jewelry to accessories, aiming at brand harmonization, consistency across all channels and communication planning.
The spring 2025 show will be held on Saturday and, in his seventh collection for the brand, Iannone feels it will offer “a more intimate point of view.” The synergy between Liuni and Iannone is palpable and she said it is key to have a creative director on board who “leads with consistency and expertise, as creativity must be disciplined, otherwise it’s chaos, as Rocco says.”
Asked to comment on the reasons for launching a luxury fashion line, Iannone said, smiling, “Why not? It’s not a question of if but of how. This is the most natural thing we could do, and it’s only fair that there would be some skeptics. Novelty brings skepticism. This is a new and experimental project and it was clear from the beginning it would take time.”
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