Customers are lining up to buy Ferrari's SUV, but the automaker will keep a tight leash on production.
, a model that serves as the replacement for the GTC4 Lusso hatchback and at present is available exclusively with V-12 power.published on Monday, Ferrari CEO Benedetto Vigna said the SUV has proven much more popular than the automaker predicted, with order books filling four times faster than what Ferrari had planned.Despite the strong demand, Ferrari has no plans to drastically boost production.
Vigna also explained Ferrari's reasoning for not launching the Purosangue with a hybrid powertrain. He said the strong demand for the Purosangue validates Ferrari's belief there's still room for a mix of powertrain options at the automaker, spanning gas engines, hybrid powertrains, and eventually fully electric powertrains.and said deliveries will start in 2026. It will likely also be an SUV.
Deliveries of the Purosangue are slated to start in the U.S. in the third quarter of 2023. Though it's yet to be confirmed, a hybrid powertrain is expected to be offered in the SUV at some point in its life cycle.
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