The Italian marque seeks to attract a broader base of customers.
is known for powerful cars like its current Roma and SF90 Stradale, as well as heritage models like the Testarossa, F40 and the Enzo.
“This will help us connect to people who are not necessarily our clients but might afford a Ferrari,” Galliera told Reuters. To reduce risk from the intense swings in value that both Bitcoin and Ethereum face, Ferrari is partnering up with BitPay, a provider of cryptocurrency payment services. By utilizing the services of BitPay, Ferrari itself does not have to hold any tokens on its balance sheet, which would shield it from any crypto market risks.
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