Scarlett Conlon a freelance journalist and consultant specialising in fashion, design and lifestyle. Before relocating to Italy, she held roles as deputy fashion editor at The Guardian and Observer and news editor at British Vogue in London.
A wall of lasts at the Ferragamo atelier and archive, located in a newly renovated building in Osmannoro, near FlorenceMarilyn Monroe’s sparkling red stilettos, Andy Warhol’s paint-spattered loafers, the sleek-lined ‘Wanda’ bag: Ferragamo creative director Maximilian Davis is recalling his favourite discoveries from the Florence-based house’s archive with an air of wonder.
‘My first week was pretty intense,’ he laughs. ‘I was just so curious to see what 14 or 15,000 pairs of shoes look like in person. I can’t name another brand or another person that has an amazing heritage like this, especially based on shoes, which is what makes it so special.’ A corridor lined with wooden lasts is visible behind a glass wall decorated with the Florentine fashion label’s horseshoe-shaped Gancini symbolUpon returning to his native Italy in 1926, Ferragamo quickly established a reputation for pioneering material innovation, and a prolific output over the next four decades saw the stars align.
Davis’ access to these pieces has been made possible by the recent amalgamation of the Ferragamo’s archive, atelier and workshop under one roof at the Osmannoro site, a project ongoing since 2017. ‘I’m very grateful to have all these resources on site so that I can quickly go to the technicians and discuss how a seam can be done, how we can try something a different way,’ he says. ‘It’s a very one-on-one relationship.
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