Fendi is ready to make a splash this summer, unveiling an astrology-themed beachwear capsule collection that comes with a dedicated campaign fronted by Irina Shayk and activations in the Mediterranean.
, artistic director of accessories and menswear, including a raffia shopper and straw bucket bag. Artistic director of jewelry Delfina Delettrez Fendi contributed with lucky charms to be sported as single earrings or pendant necklaces and textile bracelets matching the prints appearing on ready-to-wear items.
Fendi tapped Steven Meisel for a dedicated campaign evoking 1960s glam. It features Shayk sunbathing on a terrace and standing against a seaside landscape. The images are accompanied by a video. Marking the launch of the capsule, the Roman luxury house controlled by LVMH Moët Hennessy Louis Vuitton has planned several activations in Spain.These include a 645-square-foot temporary boutique on Ibiza’s Marina Botafoch open through October. It features beach club-nodding striped décor, including walls decked in red and white and flooring in beige tones, while cherry and birch wood employed for furniture and displays evoke Fendi’s signature Pequin stripes.just outside Marbella.
A five-minute ride westward on the Costa del Sol, Fendi is taking over the Puente Romano Resort from June 13, customizing the Chirinquito area in Fendi prints and colors across furniture, cushions and textiles, including dedicated striped and astrology-themed table sets and ceramics, and the beach club where pillows, carpets and water sports equipment such as sail boats are branded.
A pop-up store selling key items from the Astrology collection rounds off the activations at the Puente Romano
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