One of Japan's more private attractions - the high-tech toilet - is becoming a must-have in luxury bathrooms worldwide.
"Why am I nervous? Does it hurt? Is it cold?" 21-year-old Canadian Spencer Barbosa, who has 10 million TikTok followers, said in a clip of her trying a Japanese toilet.
Now sales are surging abroad and especially in the United States, led by A-list bidet fans such as Drake, the Kardashians and Alexandria Ocasio-Cortez. It wants to boost sales in the Americas by 19 percent over two years to “establish a solid position” there and offset less urgent demand in China. But such pampering comes at a price: around $8,500 to $10,000, compared to around $500 for more basic bidet seats.Americans who travel to Japan are often inspired to upgrade their toilet, a salesman at Ardy’s Bath Collection in Beverly Hills told AFP.
After the US launch of its Washlet bidet in 1986, the firm struggled to place advertisements, and its pop-up event was kicked out of a high-end mall because other stores complained.“Why am I nervous? Does it hurt? Is it cold?” 21-year-old Canadian Spencer Barbosa, who has 10 million TikTok followers, said in a clip of her trying a Japanese toilet.
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