Federal food safety regulators are warning Bimbo Bakeries USA to stop using misleading labels that say products contain potentially dangerous allergens when they don't.
FILE - Bimbo bread is displayed on a shelf at a market in Anaheim, Calif., on April 24, 2003. On Tuesday, June 25, 2024, U.S. federal food safety regulators warned Bimbo Bakeries USA - which includes brands such as Sara Lee, Oroweat, Thomas', Entenmann's and Ball Park buns and rolls - to stop using labels that say its products contain potentially dangerous allergens when they don't. Federal food safety regulators said Tuesday that they have warned a top U.S.
“Food labels must be truthful and not misleading,” officials said. The warning followed inspections late last year at Bimbo plants in Phoenix, Arizona, and Topeka, Kansas, that make Sara Lee and Brownberry breads. Advocates with the nonprofit group FARE, Food Allergy Research & Education, said such labeling “does a disservice” to the estimated 33 million people in the U.S. with food allergies. Those consumers have to be constantly aware of foods that can cause potentially life-threatening allergic reactions, said Sung Poblete, FARE's chief executive.
Bimbo, a Mexico City-based food giant, bills its U.S. operations as the largest commercial baking company in the country. In an email, company officials said they “take their role in protecting consumers with allergen sensitivities very seriously” and that they are corresponding with FDA to resolve the issue.that took effect in 2022, which added sesame to the list of major allergens that must be listed on packaging.
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