Benadryl maker Johnson & Johnson said: 'This online ‘challenge’ is extremely concerning, dangerous and should be stopped immediately.'
The “Benadryl Challenge,” which has been posted on the video-sharing app TikTok, sees users intentionally overdosing on the over-the-counter allergy medicine diphenhydramine to induce hallucinations.
The FDA said that it is investigating these reports, and will update the public once it has conducted a more thorough review. The FDA added that it had also contacted TikTok and “strongly urged them to remove the videos from their platform,” and to be more vigilant about removing future videos promoting the dangerous practice.
“The safety and well-being of our users is TikTok’s top priority,” it also read. “As we make clear in our Community Guidelines, we do not allow content that encourages, promotes, or glorifies dangerous challenges that might lead to injury.”
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