FDA to develop new 'healthy' logo this year – here's what consumers could see, and which foods could qualify

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FDA to develop new 'healthy' logo this year – here's what consumers could see, and which foods could qualify
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The FDA's new regulations are due to be published this year.

The Food and Drug Administration could roll out a new logo as soon as this year for companies to stamp on the packaging of 'healthy' foods they make, aimed at clearing up confusion on what products actually should count as good for you.The new symbol will follow a long-awaited update to the FDA's definition, due to be published this April, of what foods can claim to be healthy to eat under federal rules.

'In a study we conducted after the release of the proposed rule, consumers indicated they would be less willing to buy meals re-designed to meet the proposed criteria compared to our current 'healthy' meals,' the company said.What the logo could look like'Historically, manufacturers have been able to use the term as they have chosen, as long as they met the standard. Some of them just incorporate it into the name of the product,' said Jones.

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