Federal health officials have authorized sales of Vuse Alto, the best-selling e-cigarette in the U.S. The Food and Drug Administration made the decision Thursday, allowing Reynolds American to keep its reusable e-cigarette on the market for years to come.
This illustration provided by Reynolds American in June 2024, shows packaging for the Vuse Alto e-cigarette. The U.S. The Food and Drug Administration authorized sales of Vuse Alto, the best-selling e-cigarette, on Thursday, July 18, 2024, allowing Reynolds American to keep its reusable e-cigarette on the market for years to come. WASHINGTON — Federal health officials on Thursday authorized sales of the best-selling e-cigarette in the U.S.
Juul Labs is now a distant second in the e-cigarettes market, accounting for less than a quarter of retail sales. The company was forced to drastically cut back its marketing and promotions following legal settlements with states, local governments and families that blamed the brand’s small, discreet e-cigarettes for hooking children on nicotine.
Some brands like Vuse have been sold in the U.S. for years, awaiting FDA action on their scientific applications. The market also includes thousands ofThe FDA faced a self-imposed court deadline last month to wrap up its yearslong review of major vaping brands. Currently, Juul’s products remain under federal review, although FDA recently rescinded a 2022 order that would have forced the products off the market.
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