FDA clears Philip Morris' iQOS, paving the way for Altria to sell the heated tobacco device in US
cigarettes. Philip Morris says iQOS will appeal to adult smokers because it's a closer experience to traditional cigarettes yet one that's less harmful.
Following a rigorous science-based review through the premarket tobacco product application pathway, the agency determined that authorizing these products for the U.S. market is appropriate for the protection of the public health because, among several key considerations, the products produce fewer or lower levels of some toxins than combustible cigarettes.
All tobacco products are potentially harmful and addictive and those who do not use tobacco products should continue not to. Additionally, today's action is not a decision on the separate modified risk tobacco product applications that the company also"Ensuring new tobacco products undergo a robust premarket evaluation by the FDA is a critical part of our mission to protect the public, particularly youth, and to reduce tobacco-related disease and death.
In particular, through the FDA's scientific evaluation of the company's applications, peer-reviewed published literature and other sources, the agency found that the aerosol produced by the IQOS Tobacco Heating System contains fewer toxic chemicals than cigarette smoke, and many of the toxins identified are present at lower levels than in cigarette smoke.
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